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Advertising

Advertising
  1. Ad Spec Update
  2. Ad Policies
  3. Ad Guidelines
  4. Specifications
  5. Rich Media
  6. Text Links
  7. Email Sponsorship
  8. Implementation Guidelines

Ad Spec Update

Cruise Critic will only accept GIF, JPG, PNG, HTML5 creatives. Please contact us for any guidance on HTML5.


* Please note that all creative and tracking links must be SSL compliant

Ad Policies

  • Build and maintain the feeling of trust & quality with Cruise Critic site visitors
  • CruiseCritic.com may restrict certain industries or clients from advertising on the site
  • No competitive advertisers allowed
  • No "Misleading" Ads
  • No "Shaking" Ads
  • No "Gambling" Ads
  • No "Tobacco" Ads
  • No "Lead Generation" Ads
  • No "Automatic Downloads" Ads
  • No "Sexually Explicit" Ads
  • No Mimicking the Site's Ads (Look and Feel)
  • No use of Cruise Critic/Trip Advisor Logo within Ads.
  • No Direct solicitation of agents/personnel
    • No "Contest" Ads
  • Brand Awareness surveys are not permitted on Cruise Critic - no exceptions

Cruise Critic reserves the right to reject creative or request revision if the content or design of the ad deems to be unsuitable for the site or negatively impact user experience.

Ad Guidelines

  • All advertising on Cruise Critic is served using DoubleClick
  • Border Required: All creative must have a visible 1 pixel border
  • Allowed formats: JPEG, GIF, HTML5
  • Third party served tags are allowed
  • Creative swapping through 3rd party tags allowed but all new creative should conform to our specs and guidelines
  • If rich media creative are being added into rotation, prior approval by Cruise Critic is required
  • Must include click through URLs
    • Click through URLs must spawn a new browser window - spawning click-through in the same window is not allowed

Specifications (IAB Ad Units)

UnitDimensionMax Initial LoadMax Polite LoadMax Image File Size3rd Party ServedAnimationLead Time
Leaderboard728x90200k fpr HTML5400k for HTML560k GIF, JPEG, PNGYes30 sec limit unlimited looping2 business days
Super Leaderboard970x90
Rectangle300x250
Half page ad300x600

Rich Media IAB Ad Units

Expandable Video

Ad SizeMax File Size3rd Party ServedLead TimeFrame RateVideoAudioExpansion
300x25040kbYes7 business days24 fps30 seconds, clear pause and stop buttonUser initiated via clickDimensions(WxH pixels): 880x495
300x60040kbYes7 business days24 fps30 seconds, clear pause and stop buttonUser initiated via clickDimensions(WxH pixels): 880x495

300x250 Additional Expandable Video Guidelines

  • Max Video Length: 30-sec .mov file
  • Logo for top and bottom of 300x250 ad: Max size 135x35
  • Call To Action : Max Size: 85x18 (can also be added to end frame of video)
  • Specs
    • Initial Dimensions: 300x250
    • Max. Expanded Dimensions (WxH pixels): 880x495
    • Max Initial File Load Size: 40KB
    • Max. Additional Initial File Load Size for OBA Self-Reg Compliance: 5KB
    • Subsequent Max Polite File Load Size: 100KB
    • Subsequent Max User Initiated File Load Size: 2.2MB for creative files
    • Subsequent Max User Initiated Additional Streaming File Size: Unlimited for Streaming Video
    • Max Video & Animation Frame Rate: 24 fps

300x600 Additional Expandable Video Guidelines

  • Max Video Length: 30-sec .mov file
  • Logo for top and bottom of 300x600 ad: Max size 135x25
  • Additional: Four Call to Action Buttons – Max size: 130x25
  • Specs
    • Initial Dimensions: 300x600
    • Max. Expanded Dimensions (WxH pixels): 880x495
    • Max Initial File Load Size: 40KB
    • Max. Additional Initial File Load Size for OBA Self-Reg Compliance: 5KB
    • Subsequent Max Polite File Load Size: 100KB
    • Subsequent Max User Initiated File Load Size: 2.2MB for creative files
    • Subsequent Max User Initiated Additional Streaming File Size: Unlimited for Streaming Video
    • Max Video & Animation Frame Rate: 24 fps

Skin/Wallpaper

Ad SizeFile Formats*Initial Load SizeSubsequent Load SizeAudioVideoAnimation/Frame RateLead Time
1644x1080JPEG, PNG, GIF40kb40 kbNot permittedNot permittedNot permitted7 Days
*PSD file is required

Additional Skin/Wallpaper Guidelines

  • Maximum display: 7 days
  • Left and Right Side Sponsored Segment: 310x1080 each
    • Logo width 120px or less
    • Text 14px or less (Up to 15 characters including spaces)
  • Creative can be clickable
  • 1x1 impression tag is allowed
  • Safe Area needs to be added to include lower or common resolution screens
    • Text is recommended to fit in a 120px area to reduce the chances being cut off on lower resolution screens
  • IP targeting available
  • Creative Assets and URL MUST be received 7 business days prior to launch
  • Expandable IAB Ad Units

Text Links

Ad TypeAd SizeMax Characters*3rd Party ServedAdditional
ReviewsOne Line50No
LuxuryTwo Lines50NoDisplay URL in first line
DealsOne Line90No
*spaces included

Email Sponsorship Guides

E-Blast (Standard and Luxury) and Remarketing E-mail

File Specs

  • Must be sent as a single HTML file
  • Max Size 200kb, Max width 625 pixels
  • All images must be hosted on client's servers, and image references and links must be absolute, not relative
  • Must include a subject line
    • All E-blasts begin with "Special Offer:" followed by provided copy
    • All Remarketing e-mails begin with "Just for You:" followed by provided copy

Deadlines & Approval Process

  • Must include Test List of emails for whom to provide approval
  • Test Email*
    • Cruise Critic will provide two test emails (allows for one revision)
    • All Remarketing e-mails begin with "Just for You:" followed by provided copy
  • Assets must be received 2-business days before the drop or client will NOT receive a test
*For E-mail materials that are submitted 2-business days prior to the drop, Client will NOT receive a test

Content Restrictions

  • Must contain a travel-related member offer
  • Contests are not allowed
  • Competitive logos are prohibited
  • We reserve the right to modify/and-or remove tracking that risks deliverability or is non-functional

Implementation Guidelines

FormatAssets DueLead TimeCreative Swap Lead Time
GIF, JPG2 Business Days Prior to Launch2 Business Days1-2 Business Days
HTML3 Business Days Prior to Launch7 Business Days1-2 Business Days
Third Party Tag3 Business Days Prior to Launch2 Business Days1-2 Business Days
Skins7 Business Days Prior to Launch7 Business Days17 Business Days
Expand/Video/Peelback5 Business Days Prior to Launch3 Business Days3 Business Days
Email Sponsorship7 Business Days Prior to Launch
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