These days, every major cruise line (and most minor ones) has a loyalty scheme, but perks for past passengers are hardly the same across the board.
Below, we break down the types of extras you're likely to find so you can decide which ones matter most to you and where you have the best chance of finding them.
For more detailed information about the offerings from most major lines, check out our article on Cruise Line Past Passenger Schemes.
1. Discounts and Upgrades
Many cruise lines reward loyal passengers with cabin upgrades (Celebrity) or discounts on voyages (most lines), but some, like Silversea, even offer free sailings. Beyond that, cruisers can look for free speciality dining (MSC), discounts on future sailings (Seabourn, Fred. Olsen), savings on shore excursions (Fred. Olsen) and special fares for third and fourth passengers (Holland America).
Caveat: Check pricing elsewhere to be sure you're still getting the best deal. Sometimes the same (or better) pricing can be had through a travel agent or other outlet.
2. Faster Embarkation/Disembarkation
Much like airlines, cruise lines don't want to keep their most valued customers waiting. Several lines, including Princess and Cunard, offer priority embarkation and disembarkation privileges, meaning certain passengers can board the ship before everyone else, be the first to access their cabins and avoid standing in long lines on debarkation day.
Caveat: This is also a perk that's often awarded to passengers booked in expensive cabins, such as suites, so high-tier loyalty scheme members might find themselves sharing the privilege with lower-tier members who have booked swanky accommodations.
3. Exclusive Access
Want to feel like a VIP? Many lines allow passengers access to special members-only lounges, such as Celebrity's Captain's Club Lounge or Royal Caribbean's Diamond Lounge, or give them invitations to exclusive events, such as P&O Cruises' and Fred. Olsen's members-only cocktail parties, MSC's Black Card Party and Cunard's Senior Officers Party; or invitation-only behind-the-scenes tours (Royal Caribbean, Norwegian). Amenities in these restricted areas or at exclusive events run the gamut but might include free alcohol, starters, breakfast or recognition from the captain.
Caveat: Reaching the level at which you're entitled to exclusive access can take some time -- and money. It might be worth considering whether that free glass of Champagne is worth the cost of eight cruises.
4. Gifts and Swag
Cruise lines will often thank passengers by way of exclusive line-branded tokens and trinkets when they reach certain milestones. For example, P&O Cruises and Cunard offer lapel pins, Regent and MSC dole out luggage tags, and Holland America is known for its ship-specific commemorative tiles.
Caveat: Although they won't be quite as elite, branded items can also be snagged via onboard competitions like quizzes and bingo. Another thing to keep in mind is that these items are meant for you to display, so it's like free advertising for your cruise line.
5. Free Services and Amenities
Many loyal cruisers benefit from complimentary offerings, including photos (MSC), Internet access (Celebrity, Princess, Seabourn, Cunard), laundry service (Holland America, Cunard) and alternative dining (Norwegian's Le Bistro restaurant and Holland America's Champagne breakfast).
Caveat: Once you begin buying photos or surfing the Web, you might find you can't stop -- even after you've used your freebies -- and before you know it, you will have accumulated quite a hefty onboard bill.
6. Concierge Services
In addition to the already-stellar service you'll find on most ships, some lines provide their most loyal members with access to concierge services (Norwegian, Royal Caribbean), which can help when trying to book sought-after shore excursions or spa treatments.
Caveat: It's customary to tip for these services, which will add to your bottom line cost for each sailing.
7. Reciprocal Perks
If you're loyal to one line, you might find you can also get perks on a sister line. For example, if you're at the highest tier with Royal Caribbean, you'll also be at the highest tier with Celebrity or Azamara (all Royal Caribbean Cruises Ltd. brands) -- and vice-versa -- as long as you sign up for their rewards programmes prior to sailing. (This is not available on Carnival Corp. brands, such as P&O Cruises and Holland America.) It allows loyal cruisers to add some variety to their experiences without giving up their priority status. And on some lines, the elite perks of one person in the cabin will be shared with her family or cabinmates for that sailing. Unique to MSC Cruises is its Status Match option, which allows members of other cruise line loyalty schemes to receive the MSC benefits that correspond to their level in the other programme, by registering online ahead of time.
Caveat: Reciprocity is generally reserved for select sailings only, and it's not always clear which ones qualify. Be sure to check with your line or travel agent before booking with a line that's not your norm.